Milestones

2021

  • April

    Revamps corporate mission, vision, and value

  • April

    Changes name of Yokohama DeNA Running Club to DeNA Athletics Elite

  • February

    Announces investment in the soccer J2 League club SC Sagamihara

  • January

    Releases an operations status check system to make COCOA status information more accessible for free

2020

  • December

    Holds the lighting illumination event BALLPARK FANTASIA Vega Luminique at Yokohama Stadium and Yokohama Park

  • October

    Conducts technical validation to formulate large-scale event guidelines during COVID-19 at Yokohama Stadium

  • August

    Signs a comprehensive agreement on industry and academic cooperation with Tokyo University of Agriculture

  • August

    Selected as a 2020 Digital Transformation Stock by METI and TSE

  • August

    Establishes capital and business alliance with Data Horizon

  • July

    Launches the brain performance app Easiit for dementia prevention in partnership with Eisai

  • July

    Creates joint venture Manga Box with TBS for digital manga business

  • July

    Establishes subsidiary DeNA Business Communications Co., Ltd. with the aim of providing more opportunities for the disabled

  • June

    Pococha kicks off the local PR event MY LIVE ? MY TOWN PROJECT

  • June

    Pococha launches Pococha for Business

  • June

    kencom launches kencom Mission: Eamo no Heya

  • June

    Anyca launches Zero Yen My Car Owner for apartment buildings

  • June

    Programming Zemi develops curriculum for after-school childcare and cram schools

  • May

    Aichi Prefecture selects kencom as a results-based private sector partner

  • May

    Announces COVID-19 initiatives

  • April

    Launches the cloud-based robotic process automation service Coopel

  • April

    Concludes business alliance with Data Horizon to provide healthcare businesses to local governments around Japan

  • April

    JapanTaxi Co., Ltd. changes name to Mobility Technologies Co., Ltd.

  • March

    Programming Zemi adds teacher mode optimized for educators

  • February

    Merges taxi dispatch app related business with Nihon Kotsu Holdings

  • February

    Develops and launches the next-generation credit service Rerep

2019

  • December

    MOV starts commercial offering of the Customer Tankyaku Navi using AI demand forecasting

  • November

    Yamanashi Prefecture selects kencom as a results-based private sector partner

  • October

    Freshly renewed Pococha launches

  • October

    Launches the Blue Star Project jointly with Roche Diagnostics to raise awareness about cervical cancer screening

  • October

    Launches the DeNA LIFE DESIGN PROJECT to support employees balancing life events and work

  • September

    Launches fontgraphy, where a person's voice is made into an original graphic using AI

  • September

    Establishes the first investment limited partnership under Delight Ventures

  • August

    Launches Pokémon Masters in eight languages

  • August

    Launches the kencom x insurance healthcare entertainment app for all Asahi Mutual Life Insurance customers

  • August

    Starts the Zero Yen My Car service on Anyca as a Anyca Official Share Car service

  • June

    Signs agreement concerning programming education business with the Shibuya Education Committee and Tokyu Corporation, CyberAgent, GMO Internet, and mixi

  • June

    Starts sale of the health promotion insurance Health Plan for You and Your Company, jointly developed with MetLife

  • June

    Launches the AI and IoT-powered accident reduction support service DRIVE CHART for commercial vehicles

  • June

    Launches SOMPO De Noru fixed cost car service

  • May

    Launches Zero Yen My Car service within Anyca in central Tokyo

  • April

    Develops a virtual security system that uses life-size virtual characters powered by AI with Secom, AGC, and NTT DoCoMo

  • April

    Selected as a 2019 Competitive IT Strategy Company by METI and TSE

  • April

    DeNA SOMPO Mobility succeeds to peer-to-peer car sharing business Anyca, and begins operations in partnership with SOMPO Holdings, Inc.

  • March

    Partners with Asahi Mutual Life Insurance Company

  • March

    Establishes DeNA SOMPO Carlife to operate a car leasing business

  • February

    Agrees to joint development of AI solutions for optimizing fuel operations in coal-fired thermal power plants with KEPCO

  • February

    Partners with MetLife, Inc.

  • February

    Establishes SHUEISHA DeNA Projects, a joint venture with SHUEISHA

  • February

    Selected as a 2019 Health & Productivity Company

  • January

    Partners with SenseTime and begins sales of AI solutions utilizing facial recognition technology in Japan

2018

  • December

    New taxi dispatch app TaxiBell changes name to MOV, and launches in Tokyo

  • December

    Begins “0 Yen Taxi” initiative, where passengers can ride for free

  • October

    Preferred Networks and PFDeNA begin joint research project to develop a deep-learning based system to detect 14 types of cancers with a drop of blood

  • June

    Begins the service Avatar Play, which enables the introduction of 3D avatars

  • May

    Chosen as a 2018 Competitive IT Strategy Company under a program jointly conducted by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange to recognize a selection of outstanding companies for their IT utilization efforts

  • May

    Develops technology that allows unlimited creation of full-body anime characters using AI

  • April

    Conducts first test in Japan on public roads where a self-driving vehicle receives traffic signal information over the mobile telephone network during operations, together with the Nippon Signal Co., Ltd.

  • April

    Launches official service for new taxi dispatch app TaxiBell, which utilizes AI technology

  • April

    Deploys Kaggle Internal Ranking program in the data science team to train and enhance usage of AI engineers

  • February

    Begins field test for Easy Ride, a new robo-vehicle mobility service in partnership with Nissan Motor Co., Ltd.

  • January

    Begins joint research in AI-powered drug discovery with Asahi Kasei Pharma Co., Ltd. and Shionogi & Co., Ltd. utilizing compound data

2017

  • Dec

    Launches original RPG Megido 72

  • Dec

    Announces agreement to succeed to the Toshiba Kawasaki Brave Thunders professional basketball club

  • Nov

    Nintendo partnership title Animal Crossing: Pocket Camp is launched

  • Oct

    The Yokohama DeNA Baystars reach the Japan Series for the first time in 19 years

  • Oct

    Launches Programming Zemi, a programming education app for elementary school children

  • Sep

    Begins field tests in a limited area of Yokohama for TaxiBell, a taxi dispatch app

  • Aug

    Launches rhythm game Uta Macross

  • Apr

    Begins Robo Neko Yamato field test, aiming for a next generation logistics service

  • Mar

    Tomoko Namba is appointed as a representative director

  • Mar

    DeNA, the Yokohama DeNA Baystars, and Yokohama Stadium conclude the Comprehensive Agreement to Promote Sports and Energize Regional Economy with the City of Yokohama

  • Feb

    DeNA is recognized under the 2017 Certified Health and Productivity Management Organization Recognition Program

  • Feb

    Nintendo partnership title Fire Emblem Heroes is launched

  • Jan

    Announces development of a new transportation service platform using autonomous vehicles manufactured by Nissan Motor Co., Ltd.

2016

  • Dec

    Nintendo partnership title Super Mario Run is launched

  • Jul

    Self-driving bus Robot Shuttle begins operations

  • Jul

    Establishes joint venture PFDeNA with Preferred Networks

  • May

    Launches AndApp platform

  • Apr

    Launches Aruite Otoku, an app to encourage enjoyment of continued walking

  • Apr

    Establishes DeNA Running Club Academy, a subsidiary organization supporting long-distance running for elementary school children

  • Mar

    Communication app Miitomo is launched in partnership with Nintendo

  • Feb

    Launches Gyakuten Othellonia, dramatic reversal game

2015

  • Sep

    Launches peer-to-peer car sharing app Anyca

  • Aug

    Launches mobile screensharing app Mirrativ

  • Jul

    Begins streaming licensed Japanese anime through MyAnimeList

  • Jun

    Air Link is rebranded as DeNA Travel

  • May

    Establishes Robot Taxi as a joint venture with ZMP

  • Mar

    Forms capital and business alliance with Nintendo

  • Feb

    Launches DeNA Ad Platform across DeNA Group services

2014

  • Oct

    Launches curation platform business

  • Sep

    Acquires curation platform operators iemo and Peroli

  • Aug

    Launches direct-to-consumer genetic testing service MYCODE

  • Apr

    Establishes DeNA Life Science as a subsidiary

2013

  • Jun

    Establishes advisory board

  • Apr

    Establishes official athletics team DeNA Running Club

  • Mar

    Launches music player app Groovy

  • Jun

    Unveils new company logo and branding

2012

  • Nov

    Establishes the Japan Social Game Association with five other companies

  • Oct

    Launches messaging service Comm

  • Jul

    Launches e-commerce site builder Zerostore

  • Apr

    Moves headquarters to the Shibuya Hikarie building in Shibuya, Tokyo

  • Jan

    Establishes DeNA Studios Canada

2011

  • Dec

    Acquires Yokohama DeNA BayStars professional baseball team

  • Oct

    Acquires Atakama Labs in Chile

  • Sep

    Acquires Punch Entertainment's Vietnam Studio

  • Aug

    Establishes DeNA Asia Pacific Holdings in Singapore.

  • Jul

    Launches Mobage in China, the United States, Canada, the United Kingdom, Ireland, New Zealand, and Australia

  • Jun

    Establishes DeNA Seoul in South Korea

  • Jun

    Isao Moriyasu becomes president

  • May

    Mobage app for Android devices is released

  • Mar

    Mobage Town is rebranded as Mobage

2010

  • Dec

    Mobage Town becomes smartphone compatible

  • Oct

    Acquires U.S.-based mobile game developer ngmoco

  • Oct

    Officially launches Yahoo! Mobage

  • Sep

    Makes a capital tie-up with U.S.-based Astro Ape Studios

  • Sep

    Acquires U.S.-based Gameview Studios

  • Jul

    Mobage Town membership surpasses 20 million

  • Jun

    Officially launches E*Everystar

  • May

    Invests in Incubate Fund to support new ventures

  • Apr

    Establishes business partnership with Yahoo! Japan

  • Apr

    Establishes Everystar as a subsidiary

  • Jun

    Releases third-party games on the Mobage Open Platform

2009

  • Dec

    Establishes the Mobile Affiliate Council

  • Oct

    Launches first-party social game Kaito Royale on Mobage Town

  • Aug

    Opens Mobage Town to third-party developers

  • Jul

    Acquires Chinese mobile social network operator WAPTX

  • Apr

    Begins charity fundraising efforts via Mobage Town

2008

  • Sep

    Launches beta version of MobaMingle, a social network for English-speaking countries

  • May

    Launches mobile ad network Pocket Match

  • Apr

    Launches youth helpline Mobage Town Emergency Call

  • Apr

    Opens Mobage Town Niigata Customer Center

  • Apr

    Mobage Town membership surpasses 10 million

  • Mar

    Merges Air Link and Skygate

  • Feb

    Moves headquarters to Yoyogi in Shibuya, Tokyo

  • Jan

    Establishes DeNA Global in the U.S.

2007

  • Dec

    Launches social network Shumee-to Club, targeting middle-aged and senior citizens

  • Dec

    DeNA is listed in the First Section of the Tokyo Stock Exchange

  • Apr

    Launches the Comprehensive Insurance Center website on Air Link, providing a one-stop insurance shopping destination

  • Mar

    Acquires Skygate

  • Feb

    DeNA's first television commercial is aired in Japan

  • Feb

    DeNA subsidiary Air Link launches international reservation website Soramaru

  • Feb

    Launches mobile shopping site Mobadepa

2006

  • Nov

    Launches business-to-business marketplace Netsea

  • Aug

    Launches Mobapay for Mobaoku au auction
    (later renamed au one Mobaoku)

  • Aug

    Launches payment escrow services via Paygent

  • Jul

    Establishes its first foreign subsidiary - DeNA Beijing

  • Jul

    Acquires Air Link and Takimoto

  • Jul

    Establishes Paygent as a subsidiary

  • May

    Establishes Mobakore as a subsidiary

  • Feb

    Launches au Shopping Mall

  • Feb

    Launches Mobage Town (later renamed Mobage)

2005

  • Feb

    DeNA is listed on the Tokyo Stock Exchange in Mothers, the section for fast-growing start-up companies

  • Jan

    Pocket Bidders becomes the first auction service on i-mode's official menu

  • Jan

    Launches the au Auction mobile site (later renamed au one Mobaoku)

2004

  • Jul

    Launches the Pocket Affiliate program

  • Jun

    Launches Pocket Bidders

  • Mar

    Launches mobile auction site Mobaoku

  • Mar

    Moves headquarters to Sasazuka in Shibuya, Tokyo

2003

  • Oct

    Bidders certified under Japan's Antique Business Law

2002

  • Dec

    The Bidders shopping services are branded as Bidders Shopping

2001

  • May

    Bidders gains legitimacy with certification under Japan's Antique Business Law

  • May

    Club Bidders, VIP services for enterprise members, is launched

2000

  • Dec

    Moves headquarters to Hatagaya in Shibuya, Tokyo

  • Jul

    Launches Bidders E-commerce Platform

1999

  • Nov

    Launches the auction site Bidders

  • Oct

    Moves headquarters to Kamiyama-cho in Shibuya, Tokyo

  • Aug

    Transitions to a joint-stock corporation and changes its name to DeNA Co., Ltd.

  • Aug

    Moves headquarters to Tomigaya in Shibuya, Tokyo

  • Mar

    DeNA begins operations as a private company

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